At CFO Babe, we’re not your everyday accountants

Sure, we love numbers. But we also love helping driven female entrepreneurs kick their business goals. Women from all walks of life and backgrounds – from solopreneurs, mumpreneurs to aspiring business owners.

You know, the type of women that aren’t afraid of a little hard work. We see you – the go-getters. The creative-doers. But you’ve often got your hands full with business admin, sales, finances and marketing. Not to mention juggling a social life and chasing after the kids.

Thankfully, we exist so you can stop spreading yourself too thin. We’ll take care of your bookkeeping and business strategy, so you can get back to what really matters. What’s more, you’ll join a community of like-minded women where you can share your successes, concerns and ideas. And hey, you might even start to love your numbers, too.

Hey, I’m Jennifer, and I’m the Founder of CFO Babe

I’m a Mum, business consultant and finance-whizz (but not the overly serious type). With over 13 years of experience working as a chartered accountant, I’m here to help savvy entrepreneurs get a grasp on their numbers and grow their brand.

Believe it or not – I was once the suit-wearing, corporate-ladder type of accountant. I have worked with large, multinational companies – but in the thick of it, I couldn’t help but feel like I was missing that spark. I had an appetite for something more.

So, I decided to take a step back from my corporate role. It was in this time away that allowed me to discover what I really loved – and that’s helping other women grow personally and professionally – and giving them more hours in their day.

Jennifer xx
virtual bookkeeping

So who am I, really?

women in business
  • I’m from Kiwi roots, but I’ve called many different cities and cultures home. From the arty streets of Melbourne to the bustling nightlife of Tokyo, to the tech hub of Silicon Valley.

  • Family is so precious to me. I love to travel and explore with my husband and two young kids.

  • I love sweating it out at Reformer Pilates and heading outdoors for a run – this is my space to think, reflect and brainstorm.

  • I have a knack for finding a good bargain.

  • I say I’m a foodie, but really, I just like eating anything that tastes delicious. I have an untamed sweet tooth.

  • And call me crazy, but I really do love numbers. But most of all…

I love how translating numbers can transform your small business and life.

A focus on making things easy.

I had the pleasure of working with Jen for about 18 months where she supported me on reporting and interpreting our company’s financial performance. During that time she was able to drive some great reporting and insights for the business while dealing with challenging deadlines all with a strong customer focus.

Her friendly demeanour, patience and mentoring of her team, and focus on making things easy was fantastic in supporting a strong team dynamic.

Wendy Jenkins, General Manager, NZ Energy Company

chief financial officer

Ready to get started?

Let’s chat