Numbers aren’t for everyone. Some of us love them, while many of us would rather sort through odd sock pairs than do our finances. But as a small business owner, numbers are the driving force behind every decision you make. They’re the lifeblood of your business. So what is a CFO? And how can they help you make sense of your numbers?

Well, we’re glad you asked. A CFO stands for Chief Financial Officer. Put simply, a CFO is responsible for managing the finances of a business. In larger organisations, they work alongside the CEO to analyse data, track outcomes and develop business strategies.

Now we know what you’re thinking – I’m just a small business owner, isn’t a CFO something that only large organisations have to worry about?

Well, not exactly. Whether you’re a mumpreneur, solopreneur, established small business, or you’re simply planning your startup – a virtual CFO can help you.

What is a Virtual CFO?

Let’s face it, most small businesses don’t have the budget or need for a full-time CFO. But that’s where a virtual CFO (VCFO) service comes in.

VCFO’s have expertise in bookkeeping, finance and accounting – but what makes them different to these roles is that they also act as a business strategist and advisor.

While our virtual bookkeeping service can help tidy up your books and streamline your accounts – which is incredibly valuable for many small businesses – a virtual CFO service takes it one step further.

A VCFO is like a strategic finance business partner. They’ll bring your numbers to life – and use them to create data-driven strategies so your business can grow and thrive. And what’s more? They understand the world of small business, and help you to plan, adapt and pivot in a constantly changing environment.

With CFO Babe, you can use our VCFO service on a one-off or ongoing basis. We are not tied to your business – which means we can work anywhere, anytime using our state-of-the-art cloud-based technology.

Simply call us when you need, hand us your jumbled numbers, and we’ll set them straight.

What does a Virtual CFO do?

It’s difficult to summarise what a Virtual CFO does in one single article. They’re multi-skilled people. At CFO Babe, we take the time to understand your business so we can solve problems, plan for the future, and of course – help you grow and thrive.

Here at CFO Babe, we can help you with:

Cash Flow Management
This is how much money is going into and out of your business (need we say, that’s pretty dang important). Done well, cash flow management will help to prepare you for the future and ensure you always have money available when times are tougher.

Budgets and Forecasting
We analyse your cash flow and come up with strategies to achieve your long term and short term goals. This helps business owners look toward the future, and ensure there are no nasty surprises along the way.

Business Planning
So you’ve got the next big idea! But how do you know if it’s financially viable? That’s where planning comes into it. If you’re a new business, a VCFO can help with your overall business plan. And we don’t limit this to finances – we can identify areas for growth such as marketing and technology.

Strategic Planning
If you’re looking to grow your business, you need a strategic plan. We use advanced technology and seamless reporting to provide focus and steer you in the right direction. We look at where your business currently is, and where you want to go.

And so much more.

Introducing CFO Babe – Are we right for your business?

So now you know the difference between a CFO and VCFO. You also know that they’re a valuable person to have in your business. But how do you know if we’re the right finance gurus for you? 

I’m Jennifer, and I’m the founder of CFO Babe.

I’m not you’re ordinary VCFO. When you work with me, I won’t use industry jargon and accounting gobbledygook. I’ll help you understand your numbers and chart your direction in a simple, easy to understand way.

But that’s not the only reason why CFO Babe is different…

I Love Numbers
Working with numbers has always come naturally to me. And it was my love for numbers that led me to study a Bachelor of Commerce and Administration in Accounting and Commercial Law. Fast forward to now, I am a qualified Chartered Accountant with over 13 years of experience working within large organisations.

But I’m about More Than Just Numbers
I love how understanding and translating numbers has the power to transform someone’s business and life. I am dedicated to helping mumpreneurs, small business owners and savvy startups move from baby steps to giant strides. Because having a clear understanding of what your numbers mean can help you plan for the future and kick goals. And seeing your business grow is what get’s me out of bed each morning.

We Tailor Our Service To You
At CFO Babe, we understand that your numbers are as unique as your business. And that’s why we don’t take a one-size-fits-all approach. With more than a decade of experience, we combine technical accounting with strategy and business partnerships. We use advanced software and reporting tools to monitor your finances and identify areas for growth. Most importantly, we ensure you’re on track to achieve your goals and grow your business.

Ready to get a grasp on your numbers with a VCFO?

Let’s face it – you’re already a queen of multi-tasking. Running a small business means you’re doing a million things at once. But hey, if you’re ready to outsource your finances to a VCFO and get that much needed time back in your day – then we’d love to chat.

At CFO Babe, we offer a Free 30 Minute Consultation where you can have a chat with me, Jennifer. We’ll talk about your business finances, direction and opportunities for growth. The result? Your business will have the tools, knowledge and advice to break through that glass ceiling and kick your goals.

Let’s chat